Monday, April 20, 2009

Breast cancer

The flood of pink has taken over the world. Do you all know that October is the Breast Cancer Awareness Month? Breast Cancer Awareness Month is worldwide. The awareness has increased in many countries all over the world including Malaysia. But, I do not deny that many women are still unaware of their risk of breast cancer. There are some awesome ads done in many countries on how to promote breast cancer awareness. The Cancer Patients Aid Association in India had stickers put on fruit reminding women to perform self-exams.

This is how Malaysia is promoting breast cancer awareness. The PRICE CUT sign (please download at the attachment) was displayed to demonstrate that it’s as easy to overlook early signs of breast cancer as it is to skip over the small print. With the tiny font, it reads: “Unfortunately, it isn’t as noticeable as a price cut! 80% of women miss the first signs of breast cancer. Early detection saves lives.” [http://www.thefrisky.com/post/246-breast-cancer-awareness-ads-from-around-the-world1/]

Furthermore, 12 booklets on diagnosis, treatments, nutrition and commonly asked questions were translated into Bahasa Melayu with the help of physicians, the Malaysian Translation Association and volunteers. Our Government ministries have helped to distribute the materials around the country. There are also plans for translation of these booklets into Chinese and into a simpler, low-literacy translation for rural populations

While browsing through the internet for information on breast cancer awareness in Malaysia, CLEO(magazine) has also published an ad on Breast cancer awareness with the title WHITE SHEET. The ad is just a plain white page with a note written on the lower edge of the sheet. The note on the ad said this “To find out if you have breast cancer, press your breasts against these pages.
Surprisingly, a discharge from the nipples can also be a sign of cancer. Often, it leaves a pale yellow or reddish stain on the bra. Other signs include a rash, lump and dimpling of the skin. Breast cancer affects women of all ages, so it's best to self-examine your breasts regularly and see your doctor for a mammogram. To know more, call The Breast Cancer Welfare Association at 03-79540133 or visit radiologymalaysia.org”.
I am just trying to make it a point that even magazine in Malaysia has started promoting breast cancer awareness.
[http://adsoftheworld.com/media/print/breast_cancer_awareness_by_cleo_breast_cancer_welfare_association_malaysia_white_sheet]

In Malaysia, there were many Breast Cancer Awareness Campaign held in this year. These are the list of few programs done by NGO:
• The Estée Lauder Companies Breast Cancer Awareness Campaign Charity Gala Dinner, KL Hilton on 16 Oct 2008 attended by nearly 500 people in support of breast cancer awareness and to raise funds for a worthy cause.
• Menara Kuala Lumpur Lights Up in Pink for Breast Cancer Awareness on 14 Oct 2008. Menara KL would be illuminated in pink beginning 14th to 31st October 2008.
• Breast Health Workshop with a Difference, Petaling Jaya – 6 Sep 2008 by Dr Evelyn Ho, a consultant clinical radiologist by profession and President of the College of Radiology, conducted a breast health workshop to unravel the “myths” of the breasts, imparting tips and tricks of effective self breast examination built upon a foundation of knowing enough about the breasts to understand normal physiological changes.
[www.radiologymalaysia.org/breasthealth]
I hope that these informations are useful for all of us

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